Family Violence Initiative

COMPENDIUM OF PROMISING PRACTICES TO REDUCE VIOLENCE AND INCREASE SAFETY OF ABORIGINAL WOMEN IN CANADA

INTERACTIONS WITHIN COMMUNITIES

Healthy Relationships: Children and Youth

Program Name:

Be More Than A Bystander Campaign

Organization/Community:

Ending Violence Association of B.C.

Location:

British Columbia (province-wide)

Website:

www.endingviolence.org

Goals and Objectives:

To increase the understanding of the impact of men's violence against women

Target Group Description:

Youth in high schools (grades 8 to 12); everyone with a focus on reaching young men.

Program Description:

The program offers 40 school-based interactive educational workshops about gender based violence facilitated by B.C. Lions players, emphasizing the importance of developing respectful relationships. B.C. Lions coaches are also brought in to train at an amateur football coaches' clinic which instructs coaches on how to mentor their teams and talk to them about the issue of violence against women. The program has also created a series of Public Service Announcements featuring B.C. Lion's players giving positive messages on how it is "cool" to respect women. There has also been a film and viewer's guide directed at youth with positive messages on how it is "cool" to respect women.

Program Successes/Impact:

The cooperation and involvement of a professional sports team acting as role models for the program.

Key Lessons/Challenges:

None given.

Program in operation since:

2011.

Program:

Ongoing.

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